>
>I'm struck by the dumbing down of political vocabulary on the Left:
>Saddam is a "monster"; "the Iranian regime sucks"; and Lee Bollinger
>is "rude."*
>
>These are children's vocabulary.
>--
>Yoshie
It's a way of reaching out to the religious, just like Church Marketing Sucks. Don't you think that's a good thing?
http://www.churchmarketingsucks.com/archives/2005/03/why_we_use_suck.html
Some people take issue with our use of the word sucks, and we understand their concerns. Growing up, some on our team werent even allowed to use the word, and our moms still dont like it.
Looking to the Bible, we dont find a list of naughty words to stay away from. In <http://www.biblegateway.com/passage/index.php?search=ephesians%204:29&version=31>Ephesians 4:29, Paul admonishes us to watch the way we talk. This doesnt refer to specific words, but to the character of what we say. Looking through the book of Job and the book of Psalms, there are some pretty choice words used by men of God. In Job 3:8, Job says May those who are good at cursing curse that day (MSG). Theres plenty of precedence when it comes to being authentic in our emotions and feelingsthat includes the words we use.
Which is exactly what were doing with the name Church Marketing Sucks.
Were being authentic. Were being real. Were doing the same thing were asking the church to do when it comes to communicating and marketing who they are.
Profanity is culturally and contextually defined. Theres nothing inherently bad about any word. In our changing culture previously profane words are losing their original unwholesome associations. Suck no longer references a sexual act in todays context. Instead, it means something disagreeable or offensive (some might say our defense of the word suck sucks). Likewise you could be just as profane and unwholesome using clinical languageits the context that makes the difference.
In the end were trying to help the church. We have better things to do than argue word choice, and we think the church does, too.
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