[lbo-talk] more evidence of decline: $4,000 jeans

Doug Henwood dhenwood at panix.com
Wed Sep 12 15:10:38 PDT 2007


<http://www.wwd.com/issue/article/118784?page=1>

FAME GAME: Art merged with fashion at the Warhol Factory X Levi's X Damien Hirst show over the weekend, with two showings at the Gagosian Gallery in Chelsea. "It's about cross-pollination," said Levi's creative director Adrian Nyman as to why the denim giant chose to collaborate with Hirst. What resulted was a nearly 60-piece collection of Hirst-inspired or codesigned wares expected to retail at Barneys New York, Fred Segal and American Rag Cie. Hirst and Warhol fans including director Larry Clark, Greek shipping heir Stavros Niarchos, André Balazs, Mary-Kate Olsen, Vincent Gallo, Malcolm McLaren and Casey Spooner viewed the wearable art on a runway that resembled Hirst's "spot" works to a prerequisite soundtrack of The Velvet Underground, The Clash, David Bowie and Blondie. "Andy was always very fashion-oriented anyway, in this case it seems like a rather seamless thing," said Balazs, who happens to own pieces by both Hirst and Warhol. While Hirst was nowhere in sight — he was said to be behind the scenes — the audience applauded the Swarovski crystal skull pattern jeans that will retail for $3,500-$4,000 and the finale looks, which were cut from a large canvas of white denim upon which Hirst created an original spin art painting.



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