Sleek, low-key, standard. Now here's the US website:
http://www.finalfantasyxii.com/
Note the imperial tower, the clouds of History streaming past, the menacing Rumsfeldian figure. Got all that? Now, here's the European site (this is the English version, but the others are identical):
http://www.finalfantasy12.eu.com/site_en.html
Some press quotes roll, then the title. Now read the tag lines. Here they come:
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CHALLENGE AN EMPIRE.
LIBERATE A NATION.
CHANGE THE WORLD.
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-- DRR