September 15, 2007 Ayn Rand's Literature of Capitalism By HARRIET RUBIN
One of the most influential business books ever written is a 1,200-page novel published 50 years ago, on Oct. 12, 1957. It is still drawing readers; it ranks 388th on Amazon.com's best-seller list. ("Winning," by John F. Welch Jr., at a breezy 384 pages, is No. 1,431.)
The book is "Atlas Shrugged," Ayn Rand's glorification of the right of individuals to live entirely for their own interest.
For years, Rand's message was attacked by intellectuals whom her circle labeled "do-gooders," who argued that individuals should also work in the service of others. Her book was dismissed as an homage to greed. Gore Vidal described its philosophy as "nearly perfect in its immorality."
But the book attracted a coterie of fans, some of them top corporate executives, who dared not speak of its impact except in private. When they read the book, often as college students, they now say, it gave form and substance to their inchoate thoughts, showing there is no conflict between private ambition and public benefit.
"I know from talking to a lot of Fortune 500 C.E.O.'s that 'Atlas Shrugged' has had a significant effect on their business decisions, even if they don't agree with all of Ayn Rand's ideas," said John A. Allison, the chief executive of BB&T, one of the largest banks in the United States.
"It offers something other books don't: the principles that apply to business and to life in general. I would call it complete," he said.
One of Rand's most famous devotees is Alan Greenspan, the former chairman of the Federal Reserve, whose memoir, "The Age of Turbulence," will be officially released Monday.
Mr. Greenspan met Rand when he was 25 and working as an economic forecaster. She was already renowned as the author of "The Fountainhead," a novel about an architect true to his principles. Mr. Greenspan had married a member of Rand's inner circle, known as the Collective, that met every Saturday night in her New York apartment. Rand did not pay much attention to Mr. Greenspan until he began praising drafts of "Atlas," which she read aloud to her disciples, according to Jeff Britting, the archivist of Ayn Rand's papers. He was attracted, Mr. Britting said, to "her moral defense of capitalism." ...
Shortly after "Atlas Shrugged" was published in 1957, Mr. Greenspan wrote a letter to The New York Times to counter a critic's comment that "the book was written out of hate." Mr. Greenspan wrote: " 'Atlas Shrugged' is a celebration of life and happiness. Justice is unrelenting. Creative individuals and undeviating purpose and rationality achieve joy and fulfillment. Parasites who persistently avoid either purpose or reason perish as they should." ...
<http://www.nytimes.com/2007/09/15/business/15atlas.html>
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