Really?! Isn't it transparently obvious BHO's campaign is without substance, indeed that general elections are without substance in general? I think the proported brilliance alluded to is in fact a symptom of public desire; of the desire of the "significant" public, i.e.--that people who "support" BHO aren't stupid or deluded but have a vested interest in keeping things just as they are. As for the "insignificant" public--they don't give a shit, for the most part.
*http://www.counterpunch.org/frank06112008.html