[lbo-talk] Staunch the rhetorical bleeding

C. G. Estabrook galliher at uiuc.edu
Thu Oct 9 11:26:21 PDT 2008


A remarkable characteristic of financial discussion, perhaps particularly in the last weeks, is the use of metaphor. What's to be done? "Staunch the bleeding!" What's needed? "A credit thaw!" What's to be stopped? "Golden parachutes!" (That one had a hint of poetry, before it became cliche.) What shall we do? "Lamborghinize the banking system!" (OK, I made that one up.)

The crisis (literally, a separation) seems to consist of the refusal of those who own or control money to lend it (it's useless to point out that "loan" is not a verb) unless they're paid more. They surely have the money: e.g., the WSJ pointed out the other day that "Exxon has $39 billion in cash and has been buying back shares at an $8 billion-a-quarter clip; the value of the stock it has repurchased is about $218 billion, a shade less than the current value of General Electric Co."

The result seems to be a prudery worthy of a Victorian novelist, an unwillingness to call things by their right names. And I wonder if the causes are similar? Victorian sexual euphemism seems to have been prompted by a bad conscience over established sexual exploitation (of women, children and the poor). Is metaphor now protecting established financial exploitation? The situations seem equally disgusting. (But I suppose your retch should exceed your gasp, or what's a metaphor?) --CGE



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