[lbo-talk] LBOster on Fox
Dennis Perrin
dperrin at comcast.net
Tue Aug 18 19:27:53 PDT 2009
In my experience, you need to pick one point and drill it home. These forums
aren't about soul searching, so one must take the Rosser Reeves* route ---
hammer the main point as much as you can.
(*For those who don't know, Reeves was an American ad man whose belief in
repetitive pitches and jingles made him influential and rich, at least until
Doyle Dane Bernbach kick-started advertising's creative revolution, which
Reeves hated and felt undermined sales. He was probably right.)
Dennis
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