[lbo-talk] LBOster on Fox

Dennis Perrin dperrin at comcast.net
Tue Aug 18 19:27:53 PDT 2009


In my experience, you need to pick one point and drill it home. These forums aren't about soul searching, so one must take the Rosser Reeves* route --- hammer the main point as much as you can.

(*For those who don't know, Reeves was an American ad man whose belief in repetitive pitches and jingles made him influential and rich, at least until Doyle Dane Bernbach kick-started advertising's creative revolution, which Reeves hated and felt undermined sales. He was probably right.)

Dennis



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