http://www.lincvolt.com/lincvolt_blogDetail?id=a0930000003MCEqAAO
GO WITH THE FLOW by Neil Young, 4/11/2009
Most of us think the world needs change. Change to save the planet. Change to get the economy going again.
I read a story recently about a man who bought new cars twice a year, at least. He was retired and had been buying new cars each year for most of his life. He liked Cadillacs and other big cars. Recently the Cadillac Escalade was his favorite. He loved to go online and "build" custom cars by adding his own feature package and colors. In the old days he would order the car he had "built" online and it would arrive a month or so later. Nowadays, he just "builds" them online and doesn't order. He still has the money, but feels that the big cars are just too much....Too much fuel. Not politically correct. Too hard to explain the purchases to his friends.
The compulsive new and big car habit is ingrained old America. A lot of people are like that and it will be a hard habit to break. This gets to the very reason why we are building Lincvolt. We think change will not come from going against the flow. We say go with the flow.
A lot of people want big cars. Notice the guy in the story I read ONLY buys huge monster autos, the latest and greatest. That buyer is the secret to making change happen. This buying segment will not want a new small car. They will want a big one but won't buy it either in this economy. We think if they could have a big monster Escalade or F250 with a green pedigree and a super new and clean motive power system that delivers BIG power, low emissions and HI MILEAGE efficiency, they would buy it right now. That is how the big change will happen, not by just making 3 wheelers and super-little lightweight cars, whether they have luxury or not. For these car buyers, offering small lightweight electric limited range cars is going against the flow and will mean change will come too slow to matter. However, they WILL buy a new, big, fast and green car that says "this is me" to them. That is the way to get the huge gas guzzlers off the road.
Lincvolt is a Continental. It's built to go a long way in comfort without needing to stop and recharge. Lincvolt charges itself while rolling. Not everyone needs one, but real change will not happen without BIG green cars and trucks. It's the old American way and it will not change overnight. We are in a race against time!
Lincvolt technology demonstrates a way to fill a need. Our goal is 100 mpg. We have achieved 65 mpg to date using domestic fuel. This technology could be utilized in big green American made cars. Imagine a GM Cadillac Escalade or FORD F-series truck that gets 50-75 mpg plus with quiet and efficient electric power.
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Lincvolt Gazette with "all the news about electric cars" looks good too:
http://www.lincvolt.com/lincvolt_lincvoltgazette