[lbo-talk] the new Pepsi logo: pinnacle of universe

John Gulick john_gulick at hotmail.com
Tue Feb 10 12:43:04 PST 2009


Dwayne!

Our two observations are not incompatible. I was decidedly NOT arguing that the plebs are putty in the hands of asinine admen and brand managers. Indeed I acknowledged that there is a sharp degree of skepticism and ironizing out there. And I would actually argue, unlike some, that not all skepticism and ironizing can be reincoporated back into the logic of rampant, recursive commodity signifying (and blah blah blah). But the fact remains: this shit seems to get more and more pervasive all the time. Maybe I'm especially exhausted by it because I spend eight months of the year in a country where many people completely elide public relations and institutional reality; they don't even make the ontological distinction. They then get run down by bonehead Madison Ave expats for "bad public relations."

John

(that's it for me; today I will obey the three-post rule)

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