On Jan 18, 2009, at 7:25 PM, Dennis Claxton quoted:
> Sovell also blamed the station’s poor PPM or Portable People Meter,
> an Arbitron-made device used to monitor how many people are
> listening to a station rating, despite Indie’s fervent fanbase of
> listeners who attended events. “All stations with eclectic
> programming don’t register well with PPM,” Sovell said. “PPM is not
> even certified in Los Angeles but Arbitron pushed it through early
> because they make more money from it.”
Yeah, the PPMs cut WBAI's ratings in half, more or less. "Eclectic programming" and a "fervent fanbase" may mean that listeners exaggerate or lie in their old-style diaries, but get busted by the meters.
Doug