I heard the prototypical late-60s/early 70s (white, male) college dorm reading list in a song/shaggy-dog story, the identity of which is left as a trivia question:
"A leather-bound five-year collection of Playboy magazine, featuring the entire Playboy philosophy by Hugh M. Hefner (schmuck); A copy of The Whole Earth Catalog; Siddhartha by Herman Hesse; The Trilogy [sic] of the Rings by J. R. R. Tolkien; All four volumes of the teachings of Don Juan (and the fifth in manuscript!); The Prophet by Kahlil Gibran (autographed!); Some Spiderman and Fantastic Four comic books (featuring Dr. Doom!); Some Zap comic books with the pages stuck together..."
with the Don Juan referred to here being, of course, Castaneda's:
http://en.wikipedia.org/wiki/Carlos_Castaneda