also, when I was searching for Michael's posts, I stumbled across this article DH posted back in 2004. Author says that Max Havelaar also influenced politics in 1988 when the name was used to brand fair trader coffee:
<http://mailman.lbo-talk.org/2004/2004-June/012349.html>http://mailman.lbo-talk.org/2004/2004-June/012349.html