"it's a video that asks the viewer to imagine the world if we were to racialize red hair. it's supposed to get the viewer to say, "oh fuckin stupid would that be?" and then use that as a wedge to get them to see how stupid it is to racialize any supposed sign of difference."
I don't think it works like that. People would look at this and say, discriminating against redheads is stupid. But it would not follow that discrimination in general is a bad thing because a particular instance is stupid.
That's not how prejudice works.
Joanna