[lbo-talk] On running a race business and raking in the tea

Michael Pollak mpollak at panix.com
Sun Jan 17 14:19:13 PST 2010


[Rich's best column in years]

http://www.nytimes.com/2010/01/17/opinion/17rich.html

The New York Times

January 17, 2010

Op-Ed Columnist

The Great Tea Party Rip-Off

By FRANK RICH

Even given the low bar set by America's bogus conversations about race,

the short-lived Harry Reid fracas was a most peculiar nonevent. For all

the hyperventilation in cable news land, this supposed racial brawl

didn't seem to generate any controversy whatsoever in what is known as

the real world.

Eugene Robinson, the liberal black columnist at The Washington Post,

wrote that he was "neither shocked nor outraged" at Reid's

less-than-articulate observation that Barack Obama benefited

politically from being "light-skinned" and for lacking a "Negro dialect

unless he wanted to have one." Besides, Robinson said, Reid's point was

"surely true." The black conservative Ward Connerly agreed, writing in

The Wall Street Journal that he was "having a difficult time

determining what it was that Mr. Reid said that was so offensive."

President Obama immediately granted Reid absolution. A black columnist

at The Daily News in New York, Stanley Crouch, even stood up for the

archaic usage of "Negro." George Will defended Reid from charges of

racism as vociferously as Democrats did. Al Sharpton may have accepted

Reid's apology, but for once there's no evidence that he ever cared

enough to ask for one. So who, actually, was the aggrieved party here?

What -- or who -- was really behind this manufactured race war with no

victims?

It would be easy to dismiss the entire event as a credulous news

media's collaboration with a publisher's hype for a new tell-all-gossip

2008 campaign book, "Game Change," which breathlessly broke the Reid

"bombshell." But this is a more interesting tale than that. The true

prime mover in this story was not a book publicist but Michael Steele,

the chairman of the Republican Party and by far the loudest and most

prominent Beltway figure demanding that Reid resign as Senate majority

leader as punishment for his "racism."

Steele is widely regarded as a clown by observers of all political

persuasions, but he is clownish like a fox. His actions in this

incident offer some hilarious and instructive insights into what's

going on in the Republican hierarchy right now as it tries to cope not

just with our first African-American president but with a restive base

embracing right-wing tea-party populism that loathes the establishment

in both parties. And though Steele is black, and perhaps the most

enthusiastic player of the race card in American politics today, race

was a red herring in his Reid vendetta. It threw most everyone off the

scent of his real motivation, which had nothing to do with black versus

white but everything to do with green, as in money.

A profligate spender, Steele had inaugurated his arrival as party

chairman by devoting nearly $20,000 to redecorate his office because he

found it "way too male" for his sensitive tastes. In the weeks just

before "Game Change" emerged, Steele was in more hot water. Over the

holidays, G.O.P. elders were shocked to learn that their front man had

a side career as a motivational public speaker at up to $20,000 a gig.

The party treasury, which contained $22.8 million upon Steele's arrival

at the end of January 2009, was down to $8.7 million by late November,

with 2010 campaign expenditures rapidly arriving. "He needs to raise

money for the party, not his wallet," one Republican leader griped to

Politico.

Then, just after New Year, Steele published an unexpected book of his

own, "Right Now: A 12-Step Program for Defeating the Obama Agenda." He

hadn't told his employers that the book was in the works, and, to add

further insult, he attacks unnamed party leaders in its pages for

forsaking conservative principles. Since it hit the stores, Steele has

pursued a book tour for fun and personal profit, all the while daring

his G.O.P. critics to bring it on. "If you don't want me in the job,

fire me," he taunted them. "But until then, shut up. Get with the

program, or get out of the way."

Fire him? Steele knows better than anyone that his party can't afford

what Clarence Thomas might call a "high-tech lynching" of the only

visible black guy it has in even a second-tier office. Steele has said

that white Republicans are "scared" of him. They are. He loves to play

head games with their racial paranoia and insecurities, whether he's

publicly professing "slum love" for the Indian-American Louisiana

governor, Bobby Jindal, or starting a blog on the R.N.C. site titled

"What Up?," or announcing that he would use "fried chicken and potato

salad" to recruit minority voters. As long as the G.O.P. remains

largely a whites-only country club, Steele has job security. But he had

real reason to fear some new restraints on the cash box; last year the

party was driven to write a rule requiring him to get approval for

expenditures over $100,000.

On Jan. 9 The Washington Post ran a front-page article headlined

"Frustrations With Steele Leaving G.O.P. in a Bind," reporting, among

other embarrassments, that the party had spent $90 million during

Steele's brief reign while raising just $84 million. Enter "Game

Change," right in the nick of time for Steele to pull off his own

cunning game change. On Jan. 10 he stormed "Fox News Sunday" and "Meet

the Press" to demand Reid's head. There has been hardly a mention of

Steele's sins since. He can laugh all the way to the bank.

His behavior is not anomalous. Steele is representative of a

fascinating but little noted development on the right: the rise of

buckrakers who are exploiting the party's anarchic confusion and

divisions to cash in for their own private gain. In this cause, Steele

is emulating no one if not Sarah Palin, whose hunger for celebrity and

money outstrips even his own. As many suspected at the time, her 2008

campaign wardrobe, like the doomed campaign itself, was just a preview

of coming attractions: she would surely dump the bother of serving as

Alaska's besieged governor for a lucrative star turn on Fox News. Last

week she made it official.

Both Steele and Palin claim to be devotees of the tea party movement.

"I'm a tea partier, I'm a town-haller, I'm a grass-roots-er" is how

Steele put it in a recent radio interview, wet-kissing a market he

hopes will buy his book. Palin has far more grandiose ambitions. She

recently signed on as a speaker for the first Tea Party Convention,

scheduled next month in Nashville -- even though she had turned down a

speaking invitation from the annual Conservative Political Action

Conference, the traditional meet-and-greet for the right. The

conservative conference doesn't pay. The Tea Party Convention does. A

blogger at Nashville Scene reported that Palin's price for the event

was $120,000.

The entire Tea Party Convention is a profit-seeking affair charging

$560 a ticket -- plus the cost of a room at the Opryland Hotel. Among

the convention's eight listed sponsors is Tea Party Emporium, which

gives as its contact address 444 Madison Avenue in New York, also home

to the high-fashion brand Burberry. This emporium's Web site offers a

bejeweled tea bag at $89.99 for those furious at "a government hell

bent on the largest redistribution of wealth in history." This is

almost as shameless as Glenn Beck, whose own tea party profiteering has

included hawking gold coins merchandised by a sponsor of his radio

show.

Last week a prominent right-wing blogger, Erick Erickson of

RedState.com, finally figured out that the Tea Party Convention "smells

scammy," likening it to one of those Nigerian e-mails promising untold

millions. Such rumbling about the movement's being co-opted by

hucksters may explain why Palin used her first paid appearance at Fox

last Tuesday to tell Bill O'Reilly that she would recycle her own tea

party profits in political contributions. But Erickson had it right:

the tea party movement is being exploited -- and not just by marketers,

lobbyists, political consultants and corporate interests but by the

Republican Party, as exemplified by Palin and Steele, its most

prominent leaders.

Tea partiers hate the G.O.P. establishment and its Wall Street allies,

starting with the Bushies who created TARP, almost as much as they do

Obama and his Wall Street pals. When Steele and Palin pay lip service

to the movement, they are happy to glom on to its anti-tax, anti-Obama,

anti-government, anti-big-bank vitriol. But they don't call for any

actual action against the bailed-out perpetrators of the financial

crisis. They'd never ask for investments to put ordinary Americans back

to work. They have no policies to forestall foreclosures or protect

health insurance for the tea partiers who've been shafted by hard

times. Their only economic principle beside tax cuts is vilification of

the stimulus that did save countless jobs for firefighters, police

officers and teachers at the state and local level.

The Democrats' efforts to counter the deprivation and bitterness

spawned by the Great Recession are indeed timid and imperfect. The

right has a point when it says that the Senate health care votes of Ben

Nelson of Nebraska and Mary Landrieu of Louisiana were bought with

pork. But at least their constituents can share the pigout. Hustlers

like Steele and Palin take the money and run. All their followers get

in exchange is a lousy tea party T-shirt. Or a ghost-written

self-promotional book. Or a tepid racial sideshow far beneath the

incendiary standards of the party whose history from Strom to "macaca"

has driven away nearly every black American except Steele for the past

40 years.



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