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Jan 13, 2010 Just Two in Five Americans Read a Newspaper Almost Every Day
Less than one-quarter of 18-34 year olds read a paper each day NEW YORK--(BUSINESS WIRE)--Newspapers around the country are struggling. 2009 saw a few newspapers change their business model to an online focus or shut down completely. 2010 will most likely see the same struggle and, perhaps, new business models emerge for these media entities. One thing is clear, the era of Americans reading a daily newspaper each and every day is coming to an end.
Just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day. Just over seven in ten Americans (72%) say they read one at least once a week while 81% read a daily newspaper at least once a month. One in ten adults (10%) say they never read a daily newspaper.
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