But fighting back against a supposedly hostile press is old hat for the GOP. A far greater challenge will come from a new quarter. Large segments of the American business community are going to present a formidable ally for Obamacare, either with outspoken support or notable silence. From businesses that have been crushed by rising health care costs, to pharmaceutical companies cleverly co-opted by the White House early on in the process, to the doctors' organizations (including the American Medical Association) that endorsed the final product, to, yes, even the vilified insurance companies — none of these entities are going to join the charge to reverse the new reality of U.S. health care, and many will make it clear that they are resigned to, or actually in favor of, the apparently inevitable conclusion.