[lbo-talk] The Yes Men Reveal the Predatory Reality of Global Corporations and Merit the Wings of Justice Award | BuzzFlash.org

[Fernando Cassia]

Perhaps the most underutilized method of subverting global corporate immorality, slave labor and 
toxicity is to expose it in a manner that carries over several news cycles and starts to taint 
them. Groups like AdBusters and The Yes Men, among several others, who engage in this are called 
“culture jammers.” What they do is disrupt the “brand perception” of a product or company by 
creating humorously disruptive events that tarnish a “brand image.”

Such was the success of The Yes Men in subverting a cynical Dow Chemical Company campaign to appear 
to be for clean water, even as it has polluted the earth and refused to clean up its toxic mess.

<http://blog.buzzflash.com/honors/312>