"Propaganda does not exist in a vacuum. In fact, it only works with those who already accept its premises -- i.e., who have 'learened' those premises through their won everyday practice within a given set of social realtions. Put otherwise, propaganda cannot itself create the terrainon which that propaganda makes sense."
Are you kidding me? Propaganda (in the form of TV commercials/billoards/etc) begins with consciousness (toddlerhood) in the U.S.
Toddlers accept premises through everyday practice?
Get a clue.
J