--ravi
^^^^ CB: Jackson organized "We are the World" , which was pretty good politically for a pop musician in the mid-1980's.
" also co-wrote the charity single "We Are the World" in 1985 with Lionel Richie, which was released worldwide to aid the poor in the U.S. and Africa. It became one of the best-selling singles of all time, with nearly 30 million copies sold and millions of dollars donated to famine relief" http://en.wikipedia.org/wiki/Michael_Jackson#Pepsi.2C_.22We_Are_the_World.22_and_business_career_.281984.E2.80.9385.29
Also, Jackson's approach was very much toward promoting racial integration. Not just in songs like "Black or White" http://en.wikipedia.org/wiki/Black_or_White, but marrying Lisa Marie Presley, daughter of Elvis Presley, a kind of symbolic union with the leading white family of pop music -The King of Pop marries the daughter of the King.