On Sat, Apr 30, 2011 at 12:09 AM, Michael Pollak <mpollak at panix.com> wrote:
>
> On Fri, 29 Apr 2011, Doug Henwood wrote:
>
>> On Apr 29, 2011, at 8:04 PM, Ismail Lagardien wrote:
>>
>>> I was invited to a meeting to launch this book, today. Would like to know
>>> what people think of this. The invitation came with a copy of a 1999 essay,
>>> "Roadmap for Natural Capitalism" published in the Harvard Business Review,
>>> if anyone is interested. Not sure if I could/should attach it.
>>>
>>> Natural Capitalism: Creating the Next Industrial Revolution by Paul
>>> Hawken, Amory B. Lovins, and L. Hunter Lovins
>>
>> Wow, this sounds like something to kick around the block a few times. Alex
>> Cockburn once described Paul Hawken as a purveyor of teak-handled mulchers
>> for the better sorts. Smith & Hawken <http://www.smithandhawken.com/> used
>> to be an upscale brand (thus Cockburn's epithet), but they now seem to be
>> vending through Target.
>
> Yes, but my impression is that Hawkens mainly provides the money and the
> Lovins mainly provide the brains. And the Lovins are not stupid. Granted
> they are deluded to the extent that they think that eco-capitalism (what
> they call natural capitalism) might be mostly sold to capitalists on
> rational cost-saving grounds. But their rational arguments in themselves
> are often very interesting, both in terms of economics and technology, and
> it's usually very easy to synthesize them with a more muscular approach,
> where we consider it a sine non qua for the state to have a robust
> regulation and subvention regime that forces new behavior, and then business
> adapts to the new framework.
>
> Lovins's article "Forget Nuclear" was cited last month on lbo in re nuclear
> after the Japan quake:
>
> http://mailman.lbo-talk.org/pipermail/lbo-talk/Week-of-Mon-20110314/002764.html
>
> And it's pretty good: http://www.rmi.org/rmi/Library/E08-04_ForgetNuclear
>
> If you're interested in background, Elizabeth Kolbert did a very good long
> profile of Lovins in the New Yorker a few years back:
>
> http://archives.newyorker.com/?i=2007-01-22#folio=034
>
> If you aren't a subscriber, contact me off list and I'll give you my
> password.
>
> Anyway, I expect it's the kind of a book that has both very smart stuff and
> very dumb stuff and thus might make for great discussions. I would it to
> provide the perfect fodder for a radical engaging with liberals, which is
> probably exactly why they invited Ismail :-)
>
> And for that matter, I'd love to hear Amory Lovins interviewed by Doug on
> his show and see how well he defended himself against tough questioning. It
> might make for first class radio.
>
> Michael
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