> That's not what I meant. Why would anyone pay that much money for something by them? What puts them in the Prada class?
Not to completely answer your question, but isn't it the same as "signature dining" at the Disneyland Resort in Florida, for example?
You can dine in a four-star restaurant at the top of the California Hotel with a family of four in T-shirts on one side of you, and Barbara Bush other the other.
Not all expensive fashion has to smell like Europe. Or, some Americans can capture a whiff of European fashion. In music, like Philip Glass as opposed to Tristan Murail.
Anyway, this from Wikipedia:
"As the sisters have matured, there has been greater interest in their fashion choices, with the New York Times declaring Mary-Kate a fashion icon for pioneering her signature (and now popular among celebrities and fans alike) "homeless" look.[13] The style, sometimes referred by fashion journalists to as "ashcan" or "Boho-chic" or bohemian-bourgeois,[14] is similar to that of Bohemian chic popularized in Britain by Kate Moss and Sienna Miller. The look consists of oversized sunglasses, boots, loose sweaters, and flowing skirts all with an aesthetic of mixing high end pieces with low end.[14]"