Goffman's point is a bit more radical: what we feel and every "transformative" social interaction we have is a ritualized social role too (trust and courage are socially defined and expressed!). That doesn't make those intimate interactions any less important to us; it's just that there isn't some core, essential part of us that floats freely and independently above the hustle and bustle of social relations. (--and back we go to the sixth thesis on Feuerbach.)
Miles