SIREN -- OUT AT MIDNIGHT TONIGHT - "Playbook 2012: The Right Fights Back," the first installment in our series of eBook narratives going behind the scenes of the campaigns. Written for Random House by Mike Allen and Evan Thomas, conceived and edited by Jon Meacham, with the generous insights of JMart. This is the Newsweek post-election project, in real time for a digital age.
--20 THINGS YOU'LL LEARN: The biggest single difference in Mitt Romney's mindset this time, compared with '08 (p. 8) ... How Karl Rove collected the first checks for American Crossroads (p. 14) ... The secret dossier that helped convince Haley Barbour not to run (p. 16) ... The feud that helped sink Tim Pawlenty's campaign (p. 18) ... What Pawlenty was thinking, split second by split second, as he botched the John King question (p. 20) ... How Michele Bachmann got off on the wrong foot with Ed Rollins (p. 22) ... And how she fired him (p. 23) ... How Romney eats his pizza, and his other fast-food vice (p. 30) ... How Romney plans to handle swipes at his Mormon faith (p. 32) ... What Romney campaign manager Matt Rhoades likes for his candidate to do before a debate (p. 36) ...
Why a top GOP donor stayed neutral after meeting with Rick Perry (p. 40) ... What the Texas governor does on his campaign plane (p. 43) ... How Dave Carney, Perry's top strategist, feels about people who work in politics (p. 50) ... What Jon Huntsman learned from his wife, Mary Kaye, at the Hilton Garden Inn in Manchester (p. 55) ... What Ron Paul wonders during debates (p. 55) ... The famous Playbooker who Rick Santorum bumped into in a bar in Iowa's smallest county (p. 56) ... The two business pioneers to whom Newt Gingrich compared himself while sketching his comeback plan, and the historic figure to whom he compared his wife, Callista (p. 63) ... What close friends call an encounter with Romney when he's steamed (p. 65) ... The athlete to whom an Obama insider likens the President (p. 68) ... What Obama's campaign manager, Jim Messina, says he gets paid to do (p. 69).
--Now's the ideal time to order: You'll get the book the moment it's released on various platforms, at midnight tonight. Click here to order it for Kindle, Nook, iPhone, iPad or iPod touch, or for your computer through iTunes. http://politi.co/sOnKuT If it's easier, click the banner onwww.POLITICO.com, which shows the cover. It's $2.99.