Stuff White People Like made an amusing point about contemporary Mac users:
http://stuffwhitepeoplelike.com/2008/01/30/39-apple-products/
"You see, a long time ago Apple’s were super popular among layout artists and graphic designers. Then Apple released Final Cut Pro and became the standard for film editors. As a result, lots of creative industries used Apple computers instead of PCs. Eventually, people started making the connection, and all of a sudden all white people need to have a Mac.
"When you ask white people about Mac’s they will say “oh, it’s so much better than Windows,” “it’s just easier to use,” “they are so cutting edge,” and so forth. What’s amazing is that white people NEED to meet people who use Windows to justify themselves spending an extra $500 for a pretty looking machine.
"It is also important that white people are reminded of their creativity, and remember you need a Mac to creatively check email, creatively check websites, and creatively watch DVDs on planes."
Nailed it. 99,9999% of users are going to do web surfing, light word processing and spreadsheet work, watching DVDs and listening to music. In all of those cases, operating system is irrelevant.