One of the newly released documents<http://www.desmogblog.com/sites/beta.desmogblog.com/files/(1-15-2012)%202012%20Fundraising%20Plan.pdf> shows very clearly how the institute intends to target teachers and schoolchildren with this strategy. It begins by claiming:
"Many people lament the absence of educational material suitable for K-12 [kindergarten to 12th grade] students on global warming that isn't alarmist or overtly political. Heartland has tried to make material available to teachers, but has had only limited success. Principals and teachers are heavily biased toward the alarmist perspective."