“It’s no longer a statewide party,” said Allan Hoffenblum, who worked for 30 years as a Republican consultant in California. “They are down to 30 percent, which makes it impossible to win a statewide election. You just can’t get enough crossover voters.” “They have alienated large swaths of voters,” he said. “They have become too doctrinaire on the social issues. It’s become a cult.”
http://www.nytimes.com/2012/07/23/us/politics/california-republicans-seek-a-turnaround.html?_r=2