'...In the decades after Vietnam, a number of military scholars identified declining American public support for that war as the main factor responsible for the U.S. “losing” Vietnam. One lesson learned and quickly implemented was to get rid of the military draft and put the wars on a credit card so fewer citizens would pay attention. Some control also had to be gained over the type of free media (that led to trusted TV anchor Walter Cronkite broadcasting his public souring on the Vietnam War). A whole series of war propaganda systems, from planting retired generals as “talking heads” on TV to the assistant to Defense Secretary Donald Rumsfeld deciding to “embed the media,” have worked pretty well to maintain the necessary level of war momentum in mainstream media and amongst public opinion...'