Not to mention the fact that the ´circuit´ she´s ´assembling´ on a
> breadboard seems like taken out of a high school "understanding
> electronics" project (one led and some caps, and lots of wires ;).
I believe that's exactly the case. The young woman pictured is a high school student, not a factory worker. Viewers of the ad are encouraged to "Play the Missouri Lottery. Help Missouri Education." to fund her studies so she can become an educator, since, of course, funding them through progressive taxation alone is out of the question. See more on this regressive marketing shtick here:
http://www.molottery.com/where_the_money_goes/where_the_money_goes.shtm
-- "Hige sceal þe heardra, heorte þe cenre, mod sceal þe mare, þe ure mægen lytlað."