[WS:] Yup. For most people politics is the matter of in-group identification and out-group rejection rather than a political philosophy or rather political economy. Thomas Frank got it right in "What is the matter with Kansas"
The lesson I draw from it is that the only strategy to win these folks for the liberal-left wing causes is to reclaim the in-group identity concepts, such as family, freedom, patriotism, etc. It may sound paradoxical, but the way to go it to convince these folks that being republican means being liberal and socialist (akin to the way the Brits redefined their nobility status rather than rejecting it altogether.)
-- Wojtek
"An anarchist is a neoliberal without money."