The State Department effort to identify officers and commanders from the IDF, Shin Bet, Mossad, and other organizations with a West Bank role stems from a fear that these individuals may have played a part in violating Palestinians' human rights, the report said.
http://www.timesofisrael.com/us-denying-visas-for-officers-serving-in-west-bank
Here's an earlier version of that report with a different focus:
Discrimination against visiting Arab-Americans is the primary reason Israel is not eligible for a program allowing Israeli tourists in to the United States without visas, the Obama administration said.
The first part, if not the second, should be seen primarily in the context of the current negotiations and the recent wave of sanctions against Israeli settlement interests by EU member state and their regulated enterprises. The Western powers are twisting every knife they have to force a deal.
-- "Hige sceal þe heardra, heorte þe cenre, mod sceal þe mare, þe ure mægen lytlað."