Addendum to sport and death

Jim Westrich westrich at miser.umass.edu
Fri Jul 16 11:33:17 PDT 1999


Further info on the death of three ironworkers in Milwaukee (the upside):

Steve Laughlin, a principal owner of Laughlin / Constable in Milwaukee, which has just taken over the Milwaukee Bucks' ad account, said: "It's ironic and unfortunate that there is a coincidence. No one could have foreseen the tragedy."

Laughlin, while not wanting to minimize the tragedy, said the situation could present a marketing opportunity.

"The community is going to rally around the stadium now. This will engender even more support for it," Laughlin said.

Jim "Who knows how the cold wind blows in the regimental mind?"

-- Michael Marra



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