>like reagan's wink; or goldblum's grin; or even the spice girl's
>campiness, it not only performs a detachment - cynically - from the
>narratives and objectives of reaganism or a racist film or a commodity
>frenzy which allows those who would otherwise resist the narrative to
>say 'well, they don't take it seriously, so if I vote for/enjoy/buy,
>then I'm not really getting sucked in, because we're just sharing a
>joke'.
Or, as Horkheimer said, cynicism is the worst kind of conformity. You pretend to know better, but play along.
Doug