Canada's anti-corporate crusader

Ken Hanly khanly at mb.sympatico.ca
Mon Apr 3 19:59:51 PDT 2000


Interesting that the NY times should pick up on some persona manufactured by the media rather than more signficant hard-hitting critics, many of them strongly anti-American and/or anti-imperialist and in some cases nationalist as well: Michel Chussodovsky, Linda McQuaig, Maude Barlow, Ed Finn, Gary Teeple and countless others are far better known and of greater substance than this Joany come lately. Ms. Klein is to the fashionable left as Calvin Klein to fashion. Now in the New York times. She's made it. She's in. A good sign the left would be better off without her. Her PC period shows that she goes with the flow.

Cheers, Ken Hanly

"Peter K." wrote:
>
> [On page A6 today, there appears a rare installment of the Times's profiles
> in radicalism series. "The most visible face"? Kenneth Mackendrick, any
> thoughts?]
>
> New York Times, April 3, 2000
> Canada's Anti-Corporate Crusader
> By JAMES BROOKE
>
> TORONTO -- Cocooned in the spiral staircase of a downtown bookstore
> recently, Naomi Klein gleefully popped corporate marketing balloons as she
> brought her war on modern corporations to hundreds of office workers who had
> skipped lunch to hear a fire-and-brimstone treatment of their bosses.
>
> "Branding means selling us our desires," said Ms. Klein, whose new book, "No
> Logo," has made her Canada's 29-year-old media meteor and the most visible
> face of a sometimes scattershot anti-corporate youth movement, which is
> planning a show of force in Washington in mid-April.
>
> "If you listen to Starbucks," she said, "we long for community. If you
> listen to Barnes & Noble, we long for libraries. If you listen to Microsoft,
> we long for communications."
> Her book has become something of a movement bible here, staying on Canadian
> best-seller lists since its release in January, just weeks after days of
> protests at a World Trade Organization meeting in Seattle thrust the
> complaints of her generation before a global audience.
>
> Mixing activism with analysis, she has filled university auditoriums, has
> won a column in The Globe and Mail and has been kicked off a television
> debate show by an angry conservative writer. In the first week of April, she
> will hopscotch from debates in New York to "counter-summits" in Washington,
> where protesters are preparing to demonstrate at meetings of the World Bank
> and the International Monetary Fund.
>
> While her book is being published simultaneously in Australia, Britain and
> the United States (Picador), translations are in the works in French,
> German, Italian and Spanish, and a documentary is being negotiated with
> British filmmakers.
>
> Her war on modern corporations boils down to a central theme: as companies'
> marketing budgets become more and more lavish, they maintain profit margins
> by farming out manufacturing to sweatshops in the poorest corners of the
> globe.
>
> In so doing, they break with a basic, Henry Ford principle of 20th-century
> manufacturing: create a mass market by paying workers well enough so they
> can buy the products they produce. At same time, Western consumers are the
> targets of what she calls "Big Brother branding."
>
> "My generation has grown up completely under the marketing microscope," she
> said.
>
> Energetic and optimistic, Ms. Klein incarnates that generation's reinvention
> of the North American left. One of Ms. Klein's grandfathers, a Marxist, was
> fired by Walt Disney for trying to unionize the animators of "Fantasia." Her
> parents left the United States in the late 1960's to protest the Vietnam
> War, her mother becoming a feminist filmmaker and her father, a doctor, a
> supporter of Canada's national health system.
>
> As an adolescent in Montreal, she rebelled against her socialist parents by
> becoming a self-described "mall rat," working after school in a chain
> clothing store.
>
> At the University of Toronto she edited the campus newspaper, becoming, in
> her words, "Miss P.C." She denounced campus violators of a lengthening list
> of "isms." Recalling that phase of "identity politics," she said, "I watched
> the left get smaller and smaller."
>
> After college she edited This Magazine, a leftist review in Toronto that
> limped along on dwindling circulation. Pulling dusty back issues from the
> stacks, she discovered that once upon a time there was "a movement on the
> left."
>
> At the same time, she remembered that when advertisements started to
> infiltrate bathroom stalls at the University of Toronto, students fought
> back, wielding felt-tip pens against the omnipresence of marketing.
>
> Four years later, her book contains some of her favorite "culture jamming"
> examples: perky models morphed into skulls; Nike's "Just Do It" slogan
> tweaked into "Justice. Do It"; Apple Computers' "Think Different" campaign
> mysteriously embellished with a photo of Stalin and the ominous slogan
> "Think Really Different."
>
> Gloria Steinem recalls watching Ms. Klein at a book promotion in New York,
> handing out little cutting tools to allow people to cut designer labels off
> their clothes.
>
> "In the women's movement, in the labor-left movement, we focused on how much
> money was earned and by whom," said Ms. Steinem, who has published Ms.
> Klein's essays in Ms. magazine. "Now, Naomi is focusing on the next step,
> which is how the money is spent."
>
> The resonance of Ms. Klein's ideas speaks volumes here about how Canada sees
> itself today.
>
> While Americans generally see Canadians as economic equals, Canada missed
> the American boom of the 1990's. After a decade of economic stagnation,
> Canadian per capita income fell in 1998 to $16,487, or 13 percent below that
> of Mississippi, the poorest American state.
>
> At the same time, Canada has moved away from the isolated, nationalist
> economy of years past. In the last 15 years, foreign investors have roughly
> tripled their holdings in Canada, controlling about 13,000 corporations,
> which are worth about $500 billion and responsible for about a third of the
> country's corporate profits. Once an economic hinterland, Canada became the
> industrialized world's most trade-dependent country in the 1990's, with 43
> percent of its economy tied to trade.
>
> In such an economy, Ms. Klein's anti-multinational message has appealed to
> people who complain of a loss of local economic control.
>
> "Canadians feel a little bit on the sidelines in the way the global economy
> is changing," said Paul Tough, who published many of Ms. Klein's essays in
> Saturday Night, an intellectual monthly here. "In the states you feel you
> are in the center. In Canada sometimes you feel you are in the center, but
> sometimes you feel you are in Indonesia, the Philippines or somewhere where
> you are being acted upon, not acting."
>
> It is that kind of anti-corporate, anti-marketing anger that boiled over in
> Seattle. "The real anarchists in Seattle," Ms. Klein said, "were the
> businessmen, who were saying, 'We don't want any rules.' "
>
> Then, warning that her generation's activists are not going to abandon their
> critique of laissez-faire globalism, she looked ahead to another meeting of
> World Bank and the International Monetary Fund, in Prague in September, and
> predicted with ill-disguised glee, "Prague is going to be nuts."



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