Times flacks for Ikea

Enrique Diaz-Alvarez enrique at anise.ee.cornell.edu
Thu Apr 20 14:45:42 PDT 2000


Juan Jose Barrios wrote:


> Enrique,
>
> To be honest, the language issue has changed a bit during the last 10 or so
> years. A lot of american companies increasingly appoint spanish-speaking people
> who deal with natives. Of course that is a marketing strategy, no "ethics"
> involved.

I was thinking of the journos, mostly. And US companies usually appoint US-educated natives, or hispanics who learnt Spanish at home. I don't really have any numbers, but my impression is that Americans who are minimally fluent in any but their mother tongue(s) are still head-turning rarities.

-- Enrique Diaz-Alvarez Office # (607) 255 5034 Electrical Engineering Home # (607) 272 4808 112 Phillips Hall Fax # (607) 255 4565 Cornell University mailto:enrique at ee.cornell.edu Ithaca, NY 14853 http://peta.ee.cornell.edu/~enrique



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