--- Chip Berlet <cberlet at igc.org> wrote:
> While right-wing foundations help the Christian
> Right institutions surivive hard
> times, the vast majority of the funding for
> politically-active Christian right
> organizations is raised internally through direct
> mail and electronic media
> appeals.
Do you have a source on this, Chip? The last report on the subject I read (admittedly about 4 years ago) was "Funding the War of Ideas" published by the United Congregational Church. The conclusion there was that a small number wealthy funders committed to _building_a_rightist_movement_ provided the majority of the funding. Although, direct mail was a substantial portion of the total.
I suspect the direct mail is very useful for funding, but more useful for generating loyalty. Simply put, people will be dramatically more loyal to a cause they have supported with $5.00.
===== Adam Pressler
Dubya is that rarest of all gifts to an opposition, a genuine horse's ass, the Louis XVI of postmodernism. - Dennis R. Redmond
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