Milosevic success, according to Renata Salecl, turned on combining a host of hetergeneous elements into a populist national project:
traditional Stalinism, with its appeals to both unity and 'differentiation' through purgs and reactivation of the ideology of the Tito-the Party-the-army-fraternity-unity, along with more or less self-declared sentiments of anti-self management
proto-fascist right-wing populism, with its state-of-emergency hysteria and its 'street pressue' brough to bear through mass rallies, directed at particularenemies, produced on a national level
etatism, with its emphasis on a strong, unified state that rigorously upholds the law
the mythologization of nationalism, with its more or less directly expressed thesis of Serbia as the pillar of Yugoslavness, of Serbs as the only 'real' Yugoslavs, via resuscitation of old Serbian myths aimed at countering the thesis of a 'weak Serbia as a condition of a strong Yugoslavia
bourgeois liberalism, with its emphasis on economic liberalism and the human rights of Serbs in Kosovo, in addition to Milosevic's timid flirtation with bourgeois democracy
patriarchal metaphor, producing the image of the bureaucrats and members of aother nations (Albanians for example) as impotent effeminates in contrast to the macho Serbian workers.
Salecl, The Spoils of Freedom, 64.
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