AAPORITES,
The current issue of Salon, an online magazine, is entitled: Why should we trust this man? Frank Luntz is king of the pollster pundits, but don't ask him where his numbers come from.
Here is the address: http://www.salon.com/politics/feature/2000/05/26/luntz/index.html
I was on our council when the standards case was brought against Frank Luntz. It took a great deal of our time, and much much more from our president. Diane Colasanto did a great job getting this one through.
It is rewarding to see a journalist keep this alive.
Happy long weekend,
Murray
A couple of the highligts to spark your interest: ...What's more, it's what allows Luntz to do this without citing a single polling result, a single number, and yet still be taken quite seriously as a pollster. ...Of course it's hard to know how seriously to take Luntz. His "polling" and "analysis" always seems half-serious and half performance art. Whatever he really means, however, the media generally seems to take him at his word. Much of the polling industry, however, has been more circumspect. In 1997, Luntz was formally reprimanded by the American Association for Public Opinion Research <http://www.aapor.org/main.html> for his work polling on the GOP's 1994 "Contract with America" campaign document.