New Economy rant

[jf noonan]

On Mon, 25 Sep 2000, Max Sawicky wrote:
> 
> 
> Much as I despise Nike, it seems fair to say that if Nike
> spends umpteen billion dollars persuading the public that
> wearing a swoosh is cool, and everyone comes to believe that
> swoosh is cool, well then wearing Nike becomes cool from the
> consumer's standpoint, and that's value.

I don't know if this is going on in the urbane and sophisticated
Northeast, but around here I've been seeing these 2 feet tall /
3 feet long Swoosh(tm)'s on people's car rear windows.  I assume
that people actually have to buy these things in order to deface
their cars/trucks with them.  

That's pretty damned impressive, if revolting.

--

Joseph Noonan
Houston, TX
jfn1 at msc.com