Your days of clammy palms, paranoid nightmares, and baited breath are over. Today marks the day when we reveal to the world the hulking frankenstein's monster we've been cobbling together in the basement of Automatic Media for all these months: Plastic.
In case you hadn't yet caught word of what we're up to with Plastic, here's the simple explanation: Plastic is a pop-culture version of Slashdot, serving the audiences of and edited by some of the best culture, entertainment, and politics sites online (specifically: Spin, Movieline.com, The New Republic, Wired News, TeeVee, Nerve, NetSlaves, Modern Humorist, Gamers.com, and Inside.) Put in less cryptic terms, Plastic is a place designed to make it easy to swap the smartest, funniest, and stupidest things on the Web: union-busting at Amazon, ghettoscooter.com, bootleg Orrin Hatch MP3s, amigothornot.com, and so forth. Sure, Plastic's got other neat features, like filterable discussion threads, flexible sorting tools, customizable newsfeeds and so on -- but to mention any of these would only confuse the issue. Just think of Plastic as an information laxative, your best bet for getting at the Internet's richest waste.
Did that help? It doesn't really matter, since you're about a minute away from seeing Plastic in its full glory, ready for you to slap around, puzzle over, and with any luck, ultimately turn into your Web site of choice for time-wasting, goldbricking, and all-purpose procrastination.
Before you get seized by tremors and night fright again, allow us to assure you that neither Suck, Feed, nor Altculture will be altering their publishing schedules or scaling back on their almost incomprehensibly hi-fi editorial quality in any way. Plastic isn't about content-hatin', it's about content-participatin'.
See for yourself: <http://www.plastic.com>
Enjoy.
-Joey Anuff Editor-in-Chief, Plastic
Automatic Media 225 Lafayette Street, Suite 606 New York, NY 10012 1-866-PLASTIC 212-343-0475 fax