By nipping their anxieties in the bud, 36-year-old entrepreneur Zhang Qing seeks the silver lining amid an ever-worsening cloud of depression. "I had the idea after reading a report last year about a young woman who killed herself by jumping off the Yangtse River bridge," Zhang explains in Eve's freshly painted offices.
"Shortly afterwards, a teacher and friend of a colleague also attempted suicide. Luckily, she was discovered and sent to hospital. In both cases, if they had received some professional help, they might not have gone that far." But that help remains remote for most Chinese.
Mental illness has been a taboo subject for centuries. Even after two decades of economic reforms that have sponsored dramatic social change, China's 1.3 billion people are served by just 13,000 psychiatrists (in America, 200,000 psychiatrists treat a population of just 250 million).
China officially estimates that it has 16 million mental patients, but the true figure could be at least three times higher. Even government experts admit neurological disorders outstrip cancer, heart and respiratory diseases.
"The sharp increase in mental problems is the natural result of the market economy," argues Dr Xu Haoyuan, a US-educated psychiatrist running the Heart to Heart psychological health education centre at Beijing's Qinghua University. "When Britain went through the Industrial Revolution, people felt anxious too, but it is much worse in China, which is developing so fast."
Nowadays there are fewer ideological pitfalls to dodge, but rampant capitalism produces other pressures. "You often see people argue in the street over small matters," says Zhang. "That's because they are angry and stressed. Our job is to help to ease the pressure."
Besides counselling at £2.50 to £4.20 per hour, Zhang encourages clients to release frustration in the "letting out anger bar", where they attack sandbags and dolls with fists, feet and plastic hammers.
Despite reservations, professionals such as Xu Haoyuan are encouraged. "It shows people are paying more attention to mental health," she says. "In China, illness used to mean only physical problems."
But China's mental health crisis looks set to get worse. A survey in February found that 20 per cent of students have psychological problems. In pre-school children in the city of Tianjin, the ratio rose to one in three. Indulged by grown-ups, with no siblings to temper their behaviour, these "little emperors" grow up ill-prepared for the challenges of adult life.