The No-Book Report: Skim It and Weep
More and More Americans Who Can Read Are Choosing Not To. Can We Afford to Write Them Off?
By Linton Week Monday, May 14, 2001
Jeremy Spreitzer probably wouldn't read this story if it weren't about him.
He is an aliterate -- someone who can read, but chooses not to.
A graduate student in public affairs at Park University in Kansas City, Mo., Spreitzer, 25, gleans most of his news from TV. He skims required texts, draws themes from dust jackets and, when he absolutely, positively has to read something, reaches for the audiobook.
"I am fairly lazy when it comes to certain tasks," says Spreitzer, a long-distance runner who hopes to compete in the 2004 Olympics. "Reading is one of them."
As he grows older, Spreitzer finds he has less time to read. And less inclination. In fact, he says, if he weren't in school, he probably wouldn't read at all.
He's not alone. According to the survey firm NDP Group -- which tracked the everyday habits of thousands of people through the 1990s -- this country is reading printed versions of books, magazines and newspapers less and less. In 1991, more than half of all Americans read a half-hour or more every day. By 1999, that had dropped to 45 percent.
A 1999 Gallup Poll found that only 7 percent of Americans were voracious readers, reading more than a book a week, while some 59 percent said they had read fewer than 10 books in the previous year. Though book clubs seem popular now, only 6 percent of those who read belong to one. The number of people who don't read at all, the poll concluded, has been rising for the past 20 years.
The reports on changes in reading cut to the quick of American culture. We pride ourselves on being a largely literate First World country while at the same time we rush to build a visually powerful environment in which reading is not required.
The results are inevitable. Aliteracy is all around. Just ask:
• Internet developers. At the Terra Lycos portal design lab in Waltham, Mass., researcher William Albert has noticed that the human guinea pigs in his focus groups are too impatient to read much. When people look up information on the Internet today, Albert explains, they are "basically scanning. There's very little actual comprehension that's going on." People, Albert adds, prefer to get info in short bursts, with bullets, rather than in large blocks of text.
• Transportation gurus. Chandra Clayton, who oversees the design of road signs and signals for the Virginia Department of Transportation, says, "Symbols can quickly give you a message that might take too long to read in text." The department is using logos and symbols more and more. When it comes to highway safety and getting lifesaving information quickly, she adds, "a picture is worth a thousand words."
• Packaging designers. "People don't take the time to read anything," explains Jim Peters, editor of BrandPackaging magazine. "Marketers and packagers are giving them colors and shapes as ways of communicating." For effective marketing, Peters says, "researchers tell us that the hierarchy is colors, shapes, icons and, dead last, words."
Some of this shift away from words -- and toward images -- can be attributed to our ever-growing multilingual population. But for many people, reading is passe or impractical or, like, so totally unnecessary in this day and age.
To Jim Trelease, author of "The Read-Aloud Handbook," this trend away from the written word is more than worrisome. It's wicked. It's tearing apart our culture. People who have stopped reading, he says, "base their future decisions on what they used to know.
"If you don't read much, you really don't know much," he says. "You're dangerous."
Losing a Heritage
"The man who does not read good books has no advantage over the man who cannot read them."
-- Mark Twain
One thing you can say for illiteracy: It can be identified, nailed down. And combated. Scores of programs such as the Greater Washington Literacy Council and the International Reading Association are geared toward fighting readinglessness in the home, the school and the workplace.
Aliteracy, on the other hand, is like an invisible liquid, seeping through our culture, nigh impossible to pinpoint or defend against. It's the kid who spends hours and hours with video games instead of books, who knows Sim Cities better than "A Tale of Two Cities."
It's the thousands of business people who subscribe to executive book summaries -- for example, Soundview's easy-to-swallow eight-page pamphlets that take simply written management books such as "Secrets of Question-Based Selling" by Thomas A. Freese and make them even simpler.
It's the parent who pops the crummy movie of "Stuart Little" into a machine for his kid instead of reading E.B. White's marvelous novel aloud. Or the teacher who assigns the made-for-TV movie "Gettysburg" instead of the book it was based on, "The Killer Angels" by Michael Shaara.
There may be untold collateral damage in a society that can read but doesn't. "So much of our culture is embedded in literature," says Philip A. Thompsen, professor of communications at West Chester University in West Chester, Pa. Thompsen has been watching the rise of aliteracy in the classroom for 20 years, and "students today are less capable of getting full value from textbooks than they were 10 years ago."
He adds that these aliterate students are "missing out on our cultural heritage."
That literature-based past included a reverence for reading, a celebration of the works and a worshipful awe of those who wrote.
To draw you a picture: Where we once deified the lifestyles of writers such as Ernest Hemingway and F. Scott Fitzgerald, we now fantasize about rock-and-roll gods, movie starlets or NBA super-studs (e.g. MTV's "Cribs"). The notion of writer-as-culture-hero is dead and gone. Comedic monologuists such as Jay Leno or David Letterman have more sex appeal than serious fiction writers. The grail quest for the Great American Novel has ended; it was a myth after all.
Where we once drew our mass-cult references from books ("He's a veritable Simon Legree"), we now allude to visual works -- a Seinfeld episode (not there's anything wrong with that . . .) or "The Silence of the Lambs" (the movie, not the book). A recent story in Salon speaks of "learning to read a movie."
Where we once believed that a well-read populace leads to a healthy democracy, many people now rely on whole TV broadcast operations built around politics and elections. Quick, name a Wolf Blitzer book.
Non-readers abound. Ask "Politically Incorrect" talk show host Bill Maher, who once boasted in print that he hadn't read a book in years. Or Noel Gallagher of the rock band Oasis, who has been quoted as saying he'd never read a book. You can walk through whole neighborhoods of houses in the country that do not contain books or magazines -- unless you count catalogues.
American historian Daniel Boorstin saw this coming. In 1984, while Boorstin was serving as librarian of Congress, the library issued a landmark report: "Books in Our Future." Citing recent statistics that only about half of all Americans read regularly every year, he referred to the "twin menaces" of illiteracy and aliteracy.
"In the United States today," Boorstin wrote, "aliteracy is widespread."
Several of the articles in the report alluded to the growing number of non-readers. In one essay, "The Computer and the Book," Edmund D. Pellegrino, a former president of Catholic University who is now a bioethicist at Georgetown University, observed: "The computer is simply the most effective, efficient and attractive form for transmittal of processed information. Added to the other nonbook devices like films, tapes, television and the popular media, the computer accelerates the atrophy of the intellectual skills acquired for personally reading the books from which the information is extracted."
[Full text: http://washingtonpost.com/ac2/wp-dyn/A23370-2001May13?language=printer]
Carl
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