Bob Morris bobmorris at
Wed May 23 19:03:40 PDT 2001

>>I think you are reading too much into this SUC (sport unitility car)
>People buy them not to make up for some personal inadequacy or to manifest
>their deep id, but simply because they have been told so by advertisers and

>Damn, you may be right ... and I spent three precious hours concocting
a socio-semiotic analysis !!!

Hmmm, welll.. the advertisers are probably pushing the personal inadequacy/deep id buttons deliberately, to get people to buy, right. So, in a sense, you are both correct.

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