SUVs

[Bob Morris]

>>I think you are reading too much into this SUC (sport unitility car)
thing.
>People buy them not to make up for some personal inadequacy or to manifest
>their deep id, but simply because they have been told so by advertisers and


>Damn, you may be right ... and I spent three precious hours concocting
a socio-semiotic analysis !!!

Hmmm, welll.. the advertisers are probably pushing the personal
inadequacy/deep id buttons deliberately, to get people to buy, right.  So,
in a sense, you are both correct.