This was perfectly captured when Sun bought Forte (the company I worked for) a few years ago. Great fanfare, champagne brunches, and all the mucky mucks from Sun drove over to Oakland to address their new hires. In response to the question as to whether the Forte people were going to be laid off, Ed Zander (then CEO of SUN) beamed back at us and exclaimed: "Of course not! We bought YOU!!! We bought the intellectual capital." A somewhat awkward silence followed during which all the "middle class" people inwardly asked themselves whether they were relieved or concerned that they had just been "sold" and "bought." Classic epiphany time, what can I say?
Cheers,
Joanna