1. The retail pricing impact of all those direct-to-consumer prescription drug ads that now flood the airwaves is finally getting some of the attention it deserves -- not, of course, from sheep-like consumers but from corporate benefits managers trying to hold down healthcare premiums.
2. Ad agencies are now helping pharmaceutical companies with their R&D. Mirabile dictu, some agencies even have their own labs for clinical tests -- a more nightmarish combo of hucksterism and science I can't imagine.
Carl
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