Fast, fast, fast relief

Carl Remick carlremick at hotmail.com
Wed Mar 13 18:47:26 PST 2002


FYI, there are a couple of real collector's items in the Wall Street Journal today re Madison Avenue and US healthcare:

1. The retail pricing impact of all those direct-to-consumer prescription drug ads that now flood the airwaves is finally getting some of the attention it deserves -- not, of course, from sheep-like consumers but from corporate benefits managers trying to hold down healthcare premiums.

2. Ad agencies are now helping pharmaceutical companies with their R&D. Mirabile dictu, some agencies even have their own labs for clinical tests -- a more nightmarish combo of hucksterism and science I can't imagine.

Carl

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