Electricity de-reg

Jordan Hayes jmhayes at j-o-r-d-a-n.com
Sat May 11 07:50:08 PDT 2002



> I still don't understand all that accounting, projecting kinda stuff
> but you got a product, you got a consumer, and the more middle-men it
> takes to get that product to the consumer, the more you gotta split
> any profit among players. Is there something more to it than that?

In this case you may be right, but in general there are certainly cases where adding a layer makes it cheaper: if the layer you add has a lower cost structure than the one it interposes. Imagine a path from A to C ... if the cost of A->C is greater than some new (A->B + B->C) then it can make sense.

Certainly that works for at least _one_ level of distribution all the time: producer direct to consumer is almost never an efficient way to go. Sometimes you can get many levels involved and it still makes sense. Gasoline is probably a good example product where the addition of several distribution layers helps out quite a bit, since each step is fairly specialized.

/jordan



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