From today's NYTimes Business section: November 6, 2002 Marketing Meets Anti-Establishment Music By NAT IVES
THE CLASH'S "London Calling," with its lyrical images of nuclear winter, looming ice age and engine failure, might seem a particularly annoying musical choice for selling an elite brand of cars. But for Jaguar, the 1979 song was the perfect accompaniment to the television commercials for its new X-Type car.
Jaguar is not the only company blithely using songs whose lyrics come off as downright contrary to the images of the brands they advertise. Commercials for family friendly cruise ship vacations with Royal Caribbean are set to Iggy Pop's "Lust for Life," a rousing ode to drug life from a punk firebrand who has acknowledged his own copious substance abuse. Television ads for Wrangler jeans combine images of denim-clad Americans with lyrics from "Fortunate Son," a blistering Vietnam-era protest song by Creedence Clearwater Revival. And marketers promise there will be more.
Full article at: http://www.nytimes.com/2002/11/06/business/media/06ADCO.html?8hpib
--
/ dave /