fw: Marketing Meets Anti-Establishment Music

[/ dave /]

(This gives me an idea, but more on that later...)


 From today's NYTimes Business section:
November 6, 2002
Marketing Meets Anti-Establishment Music
By NAT IVES

THE CLASH'S "London Calling," with its lyrical images of nuclear winter,
looming ice age and engine failure, might seem a particularly annoying 
musical
choice for selling an elite brand of cars. But for Jaguar, the 1979 song was
the perfect accompaniment to the television commercials for its new X-Type
car.

Jaguar is not the only company blithely using songs whose lyrics come off as
downright contrary to the images of the brands they advertise. 
Commercials for
family friendly cruise ship vacations with Royal Caribbean are set to Iggy
Pop's "Lust for Life," a rousing ode to drug life from a punk firebrand who
has acknowledged his own copious substance abuse. Television ads for 
Wrangler
jeans combine images of denim-clad Americans with lyrics from "Fortunate 
Son,"
a blistering Vietnam-era protest song by Creedence Clearwater Revival. And
marketers promise there will be more.

Full article at:
http://www.nytimes.com/2002/11/06/business/media/06ADCO.html?8hpib


-- 

/  dave  /