Unilever sells Vietnamese fish sauce

Ulhas Joglekar uvj at vsnl.com
Fri Sep 27 18:57:32 PDT 2002


Far Eastern Economic Review

MARKETING

Pungent Pride

Unilever sniffs money to be made in marketing traditional Vietnamese fish sauce. But first it must allay fears that it will monopolize a national treasure

By Margot Cohen/HANOI

Issue cover-dated October 03, 2002

AFTER BUILDING its reputation on fragrant shampoos, facial creams and detergents, Unilever is turning to a more pungent product. Main ingredients: decomposed anchovies and lots of salt. That might not appeal to everyone, but for culinary fans of the Vietnamese fish sauce known as nuoc mam the taste is unbeatable

http://www.feer.com/articles/2002/0210_03/p044innov.html



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