http://www.broadcastingcable.com/CA286548.htm
Covering war protesters may be bad for business. That's among the findings of new research from Frank N. Magid Associates, the influential news consulting firm.
In a survey of 6,400 viewers on their attitudes regarding Iraq and the media, the news consulting firm found that the viewers had little interest in anti-war protests. Magid doesn't tell news directors to avoid protests. It just says viewers tend to hate seeing them.
"Obviously, you have to give both sides of the story,'' says Senior Vice President Brian Greif. "But how much time you devote to and where you place it in your newscast becomes an issue."
... Near the top are stories about technology that can protect troops or citizens at home, particularly in markets seen as terrorist targets or with large military bases, Greif says. "Viewers find a lot of value in those stories."
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