[lbo-talk] Theory Hotline

dredmond at efn.org dredmond at efn.org
Wed Oct 8 18:23:34 PDT 2003


Quoting Cliff Staples <clifford_staples at und.nodak.edu>:


> No, no, NO!!! Those names for those..... things... are always already (as
> we are too fond of saying) a part of culture.

I'm not talking about names, I'm talking about the reality they signify.

Postmodernism, in its hegemonic form as a species of consumer ideology, was basically high-end global branding: the speculative name was supposed to be realer than reality itself. It isn't.

-- DRR



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