[lbo-talk] Theory Hotline

[dredmond at efn.org]

Quoting Cliff Staples <clifford_staples at und.nodak.edu>:


> No, no, NO!!!  Those names for those..... things... are always already (as 
> we are too fond of saying) a part of culture.  

I'm not talking about names, I'm talking about the reality they signify. 

Postmodernism, in its hegemonic form as a species of consumer ideology, was 
basically high-end global branding: the speculative name was supposed to be 
realer than reality itself. It isn't. 

-- DRR